Should broadcasters be required to accept advocacy advertising Research Paper

Should broadcasters be required to accept advocacy advertising - Research Paper ExampleIt is the duty of the media to pose only the facts to the public. If media has some interests in exaggerating certain issues or hiding certain issues, the public will never set about the exact dimensions of such issues. In early(a) words, public whitethorn become forced to take wrong stands on issues if they get inadequate information. For example, Obamas bailout package or healthcare reform policies may have lot of advantages and disadvantages. It is the duty of the media to convey both the merits and demerits of these policies to the public. If the media tries to focus more on either the merit or the demerit, the public will not get the actual picture about these polices. In an advocacy advertising campaign, although separate displays may be taken within a campaign are to varied audiences, each of these advertisements should communicate the same central message of the campaign(The Essentials of Advocacy Advertising, n. d). In short, advocacy advertising forces broadcasters to spread the same message to the audience finished different types of advertising. Thus the audience or the public will get the same content in different forms while broadcasters engage in a advocacy advertising.