Benchmark progress towards sustainability Essay - 2

Benchmark maturate towards sustainability - Essay Examplee the estimate and comp atomic number 18 the eco friendly initiatives of the two companies on the basis of quartette dimensions, namely pollution prevention, clean technology, base of pyramid (indicating crystallizing growth of the two companies) and product stewardship. The piece result conclude that PepsiCo is the leader in terms of sustainability activities, when compared with that of Coca Cola. Finally some specific recommendations will also be provided, on the basis of which any company ass improve its sustainable activities.In the recent times, the concept of Triple Business Line has become very important. According to this policy, the company mountain aim to improve its business by abstaining from harming the people, planet and profitability (Butje, 2005). Modern day business enterprises are increasingly investing in sustainable practices as they have realized that in order to touch competitive advantage these pract ices are indispensible. The organizations are also getting highly engaged in incorporated social responsibilities for creating a better impact on the community (Hawkins, 2006).). This paper discusses about Harts sustainability framework, which stresses on the importance of sustainability in global business. The first part of the essay briefly discusses about the model that has been proposed by Stuart Hart and Marks Milstein. This model has been extremely advantageous in understanding the particular benefits that can be enjoyed by a company by following the sustainable strategy. Then this framework is employ to understand the sustainability measures that have been adopted by two of the largest beverages companies, PepsiCo and Coca Cola Company. The idea is to determine the market place leader between these two companies.Stuart Hart along with Marks Milstein devised the model of sustainability value framework, which linked social challenges to sustainability in a global economy w ith value of the shareholder. Hart had adapted a framework of indwelling resources that can be